Scent Branding…What’s your scent?
Sunday, September 14, 2008 7:12:02 AM

I recently listened to an interesting podcast that discusses the growth and impact on what is being called “Scent Branding”. Apparently not a new concept...but I had never heard about this before, but seemed intriguing. Scent branding is the practice of creating an actual “Branded, Customized Scent” for your brick-n-mortar store. Art museums, airlines, high-end boutiques are starting to get into this market. They’re not just lighting a Yankee candle as you walk in the door. They’re spending millions of dollars to have scientists create a scent that will set a particular mood for your shopping experience.Check out a company that's doing this for major forune 500 companies. Scent Air >
How can we integrate this online? Does your website, logo, identity have a certain feel to it, that exudes a particular scent? What about these websites for “FreshBooks.com or FreshJobs.com? Those certainly make me feel something clean and new. Anyhow, I’m not really sure how this all applies to graphic designers or web designers, but interesting none the less. Maybe I should have listened to this podcast years ago before coming up with the name Design Dump. What kind of scent does that image conjure up? :-) Yikes!
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