This marketing book collection has been hand selected by experienced professional designers. We only add the top books to our list, making it easier for you to find what you're looking for. Our collection expands on such marketing topic as; branding, permission marketing, word of mouth marketing, marketing plans, and much more. These books are written by well known authors such as; Gladwell, Godin, Sullivan, Rosen, Lindstrom, and many others.
Blink: The Power of Thinking Without Thinking
by Malcolm Gladwell
Amazon.com Editorial Review
Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
designdump Editorial Review
What makes products "Sticky"? What makes them pass beyond the tipping point? This has got to be the most interesting book I've read in a long time. Gladwell takes real life examples, not just products or services, and explains why he believes people have the biggest impact on stickiness. It's all about the people. The infectious promotions that a certain type of person spreads through out his network of friends, family and colleagues.
Why did Hush puppies, come from the depths of "nerd hell" and become the single most popular shoe? Why did crime in NY drop so suddenly in the 90's? Why are people addicted to cigarettes? His ideas are pure and unique. What makes people and products TIP?
After reading this book you'll leave wondering why certain ideas stick and others do not. It's all about people. The right people. People that other people look to for advice and guidance.
Get the hard-bound version. This is a KEEPER!
Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely. Copyright 2003 Reed Business Information, Inc.
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
by Seth Godin
Amazon Editorial Review
Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait--a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
by Luke Sullivan
Product Description
A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.
The Anatomy of Buzz : How to Create Word of Mouth Marketing
by Emanuel Rosen
Amazon Editorial Review
The Palm Pilot. The novel Cold Mountain. The iMac. Hotmail. FedEx. The Blair Witch Project and There's Something About Mary. According to former marketing exec Emanuel Rosen, they all became successful not through traditional advertising or marketing routes, but through "buzz," that semitangible process through which information and commentary jump from one brain or mouth to another. Rosen also ascribes buzz to creating customer loyalty, which he says is built through the advice of friends, colleagues, or such trusted "mega-hubs" of information as Oprah Winfrey and Rosie O'Donnell. Rosen has spent the past few years studying the routes, nodes, and clusters through which buzz passes and grows, and the result is this well-researched book. While it doesn't throw much new light on the mechanics of buzz, it is at least instructive and entertaining, offering minisagas of the successful buzz behind such marketing triumphs as the dELia's catalog for teenage girls, PowerBars, and the BMW Z3 roadster. Buzz seekers, be warned, however: with the exception of a short chapter at the end of the book called "Buzz Workshop," you won't find much of a blueprint for starting the gears of buzz for your product or service. What you do get is a trove of real-life stories that, if they don't inspire and guide you toward taking your first buzz-creating baby steps, probably mean you're the type of person who should stick with conventional advertising and PR. --Timothy Murphy --This text refers to the Hardcover edition.
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier
Amazon Product Description
Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."
Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
by Philip Kotler (Foreword), Martin Lindstrom
Reviews
"BRAND sense is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding." -- Charlie Bell, CEO & Chairman, McDonald's Corporation
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher." -- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
"Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management." -- Alex Hungate, Chief Marketing Officer, Reuters Group
Brandchild: Remarkable Insights into the Minds of Today's Global Kids & Their Relationships with Brands
by Martin Lindstrom, Patricia B. Seybold
Book Description
*A unique exploration of children's relationships with consumer brands * Fully revised paperback edition of a bestseller * Packed with previously unpublished data, numerous case studies and exclusive interviews with the world's brand leaders * Fully integrated with the Internet: every page of the book has an individual web address offering FREE weekly updates on hot topics. "You can't live without BRANDchild!" -- Bloomberg "A must-read book if you want to communicate with and market to young people. Lindstrom provides fascinating data and stories taking you into the mental and emotional life of this new generation, who are distinctly different from us Baby Boomers." -- Philip Kotler "Simply shocking . . . it is no coincidence BRANDchild has been voted Book of the Month!" -- The Times Over $25 billion is spent every year on advertising to kids. How do the likes of Disney, PlayStation, Nike and Lego make psychological and emotional connections with vast numbers of children across the globe? Based on an excl usive global study comparing children's consumer behavior across North America, Europe and Asia, BRANDchild reveals the forces and phenomena that drive the trends. It highlights the new ways of marketing to an increasingly powerful and demanding consumer group: the children of the future.