Sunday, April 06, 2008 9:37:36 AM
By Jeff Fisher
What a great book! If you're a graphic designer, and love logo/identity design, then you'll indeed enjoy this book. Who doesn't love to see the "Before and After", then perform their own critiques. This book is also a great resource for getting new fresh ideas for successful identity systems. And wait...Yes, it's hardbound. A nice touch. Another great book by Jeff Fisher of Logo Motives. You can learn more about Jeff at his websites:
http://www.jfisherlogomotives.com/
http://blog-omotives.blogspot.com/
Book Description
*Showcases recent identity work for as variety of industries
*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities
Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
Saturday, March 01, 2008 9:45:19 AM
by Milton Glaser, Mirko Ilic, Tony Kushner
Book Description
Milton Glaser, Mirko Iilic & Tjony Kusner have assembled a visually powerful book for all to enjoy. The posters are selected from individuals and groups around the world. This book encompasses artwork from the 1960's to the present. They express a broad spectrum of concerns from many viewpoints.
Milton. Glaser has stated in an interview "the general perception I have is that design can function in culture and has a social role that cannot be only about selling goods". This is certainly true of the design art found in this book.
Saturday, February 16, 2008 4:49:12 PM
by Noreen Morioka, Terry Stone Sean Adams
This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.
This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successful.