AIGA’s “Living Principles for Design
Wednesday, October 21, 2009 7:28:00 AM

MEMPHIS, October 9, 2009. AIGA, the professional association for design, unveiled a new sustainability framework, The Living Principles for Design at the AIGA Design Conference today. The Living Principles distill the collective wisdom found in decades of sustainability theories and bring them to life in the first quadruple-bottom-line framework.
The Living Principles weave together environmental protection, social equity, and economic health—thus building upon commonly accepted, triple-bottom-line frameworks. Most significantly, the Living Principles for Design incorporate cultural vitality because culture is where all aspects of sustainability find their way into the bloodstream of society, and culture is where designers have the deepest impact as their creations and choices shape habits and values.
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