Identity Crisis: 50 Redesigns That Transformed Stale Identities into Successful Brands (Hardcover)
Sunday, April 06, 2008 9:37:36 AM
By Jeff Fisher
What a great book! If you're a graphic designer, and love logo/identity design, then you'll indeed enjoy this book. Who doesn't love to see the "Before and After", then perform their own critiques. This book is also a great resource for getting new fresh ideas for successful identity systems. And wait...Yes, it's hardbound. A nice touch. Another great book by Jeff Fisher of Logo Motives. You can learn more about Jeff at his websites:
http://www.jfisherlogomotives.com/
http://blog-omotives.blogspot.com/
Book Description
*Showcases recent identity work for as variety of industries
*Acts as a guide designers can use to show their clients the power of rethinking and redesigning their identities
Identity design (logos, letterhead, web sites, etc.) is one of the most popular topics in design books, and Identity Crisis takes a fresh look at this common subject by exploring the process of redesigning existing identities to help businesses refine their images, communicate with customers, and find success.
Readers will get an inside look at the challenges of redesigning identities. They'll see the creative and strategic thinking behind fresh design work as well as have a powerful tool to show clients what a difference a professional can make to their image.
Copyright 2008 Design Dump